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Strawberries & Cream from Strawberry Earth on Vimeo .

The lure of Cheers, the bar in the 1982-1992 “Cheers” the TV show, was that everybody knew your name. And they were always glad you came. But what if Norm had told Woody, “look the brewskis aren’t enough. I think you ought to trick out this bar so it’s eco-friendly.” Most likely Woody would have been confused. Perhaps a more likely scenario, would have been Frasier Crane (remember he was in that show) telling Sam, “Look man, I think a more sustainable but upscale aesthetic is needed to attract more business.” Sam also might have been a little confused, considering it was the 90s, however in a green savvy 2008 this is actually happening.

Putting customer purchasing power to work, a new Amsterdam based eco magazine Strawberry Earth challenged a few of their favorite local bar owners to see what percent of a night’s revenue they’d spend on environmental improvements on their premises. The bars loved the idea, competed in the challenge (even though admittedly, the challenge name Strawberries & Cream doesn’t sound like a bar-challenge at all) and the first winner is the Bar Waldorf. On December 7th, Bar Waldorf has promised 60% of the night’s revenue will go to greening the bar.

Strawberry Earth, a self described, “magazine with ...